Paint rocks and GoRock will donate to Equal Justice Initiative

Members of our GoRock community paint rocks to spread kindness and their painted rocks lead to donations to charity. GoRock stands in solidarity with the Black community, including our partners and artists in our community and we commit to fighting against systemic racism. Therefore, our community will be painting rocks toward donations to the organization, Equal Justice Initiative (EJI). According to their website, EJI is committed to challenging racial and economic injustice and protecting basic human rights.

make a donation to Equal Justice Initiative

Learn more about GoRock's Rock It Forward program.


Why we chose this charity

Every few months, our rock painting community has a chance to vote for which charity they would like to support. Our community was given the choice between two worthy organizations, WhyHunger and Chelsea's Charity. We were getting ready to announce the charity that would receive our support, then news broke about the senseless killing of George Floyd. We decided enough was enough and decided to support the Equal Justice Initiative (EJI).

During the next few months, every time our community reaches our goal of painted rocks, GoRock will make a a $25 donation to the Equal Justice Initiative (EJI). And, when rock finders find our members' rocks, they will also have an opportunity to make a donation to the Equal Justice Initiative (EJI). During our last donation period, we had over 1,500 rock finders reach out and ask us for information about how they, too, could make a donation to charity — because they wanted to pay forward the smile our rock painters gave them when they found a painted rock.

Join our GoRock community to paint rocks and participate in Rock It Forward.

About the organization: Equal Justice Initiative

According to their website, Equal Justice Initiative (EJI) is committed to changing the narrative about race in America. 

Learn more about Equal Justice Initiative.

make a donation to Equal Justice Initiative


GoRock is a global community of rock painters. We paint rocks, place them out to be found, and then watch as they spread kindness and happiness to those that find them. was started by a family in Northeast Ohio who not only loves spreading joy with their painted rocks, but also wanted to make a difference. They knew their rocks were out there spreading kindness and were curious where their rocks traveled. They created as a way to visualize all the kindness by showing on a map where painted rocks travel and providing a way for rock finders to share their photos and stories about how finding a painted rock made them smile. They wanted to help people feel connected to one another, one painted rock at a time. Learn more about our story.

GoRock serves as a champion for spreading kindness and paying it forward.