Privacy Policy

Effective Date: May 1, 2018

Welcome to ("Site") owned and operated by LLC, ("GoRock" "Us" "We" "Our"). We respect your concerns about privacy and value the relationship We have with you. This Privacy Policy ("Policy") describes the types of personal information We collect on the Site, how We may use the information, with whom We may share it and the choices available to you regarding Our use of the information.

By accessing and using the Site you consent to the terms of this Policy and Our Terms of Service. We reserve the right to change this Policy at any time and will provide a notice by updating the effective date at the top of this page. By continuing to use the Site you agree to be bound by any such revisions and should therefore periodically visit and print the latest version of this Privacy Policy for your records.


1.1 Personal Information

Personal information is information that may be used to identify an individual such as a name, postal address, email address, photos that you upload, GPS location, credit card number etc. ("Personal Information" or "PI"). At the time of collection We will clearly identify the PI being collected and the purposes for which it will be used. It is always your choice whether to or not to provide PI, however, your choices not to provide certain PI may limit your access to certain features and Services offered through the Site ("Services").

We collect Personal Information when you register for a member account on the Site, when you use Our Services, during communications with you and/or when you make payments through the Services, through user support, and/or by way of user benefits, badges or surveys. The information may include your name, email address, age, gender, photos you may upload to your account, credit card nunber and/or postal address. You may decline to allow the Services to collect your location information. Note, however, that opting out of the Services' collection of location information will cause its location-based features to be disabled. You may, however, access Our Site without providing any personally identifiable information other than your end user name and e-mail address.

If you connect to the Site and/or Services using credentials from a Third Party Application such as Facebook or Google, you authorize Us to collect your authentication information, such as your username and encrypted access credentials. We may also collect other information available on or through your Third Party Application account, including, for example, your name, profile picture, country, hometown, email address, date of birth, gender, friends' names and profile pictures, and networks.

1.2 Automated Information.

When you use Our Site and/or Services, We automatically receive and record information from your browser or mobile device and also use technologies such as cookies, beacons, scripts and tags to automaticaly collect user information including:

  • Your IP address
  • Your browser type
  • How you interact with the Site
  • Time and date of access
  • If you're accessing Our services through one of Our API partners, the name of the application you're using
  • The user ID We've assigned to the account through which you are accessing Our services
  • Whether you are a Premium or Basic member
  • Files/listings/content accessed
  • Cookie information
  • The page you requested

We place cookies that identify you, or allow third parties to do so on Our behalf, for the following purposes:

  • to recognize you automatically when you return to Our Site and to customize certain features and functions;
  • to understand your interests in content, both Our own content and that of other companies, on or across Our Site;
  • to make an automated record of your activities on Our Site; and
  • to manage, track and follow up on email campaigns.

Our Site may include social media features, such as the Facebook Login or Like buttons, and widgets, such as the Share this button or interactive mini-programs. These features may collect your IP address and may set a cookie to enable the feature to function properly on Our Site. Social media features and widgets are either hosted by a third party or hosted directly on the Site. Your interactions with these features are governed by the privacy policy of the company providing them.

We may receive reports from third party service providers based on the use of these technologies on an individual and aggregated basis. You may use the tools in your browser to decline, disable, or delete automated technologies. You will still be able to log on as a member if you decline or delete certain technologies, certain Site features will not be available.

1.3 Google Analytics.

This Site uses Google Analytics, a third party Web measurement and customization technology that uses cookies to collect non-personally identifiable information such as demographic, age, gender, and interests that cannot be linked to an individual. Users who do not want their data collected with Google Analytics in this way can install the Google Analytics opt-out browser add-on for each of their devices: For more information about how Google Analytics collects and processes data please go to Google’s privacy policy located at By using this Site you consent to this use of cookies in connection with the Site.


We collect information for the following purposes:

  • Create and manage your account and/or verify your identity;
  • Offer and provide Services and information to you including newsletters and email updates;
  • Enable you to participate in blogging, forums and discussion groups;
  • Display content on the Site and in your user profile such as photos, videos, stories and comments;
  • Analyze the use of Our Services (via services like Google Analytics and others), market research, and Site optimization;
  • Publish information associated with which rocks you have searched for and/or found;
  • Enable you to track other users rocks and travel history;
  • Communicate with you about things We think will be of interest to you such as additional products and/or services;
  • Provide customer support, review issues with your account or your use of Our Services;
  • Authorize payment, whether through secure third party credit card processing gateways or through other payment methods;
  • To improve Our Site and Services;
  • To customize the content available through Our Services;
  • To enable you to login, share information or "like" us through a social network site account, such as Facebook, Instagram and Twitter and other social networks;
  • To restrict access to Our services or communicate with users who have violated Our Terms of Use Policy or otherwise violated Our rights or the rights of others and/or as required by law.
  • To advertise on third party sites that you created and/or found a rock.

If We plan to use your PI for any other purposes not identified above, We will only do so with your consent and/or by updating this Privacy Policy.


We do not share your Personal Information with any third parties except as described in this Privacy Policy. Except as specified herein, We will not disclose, share or sell information that identifies Our users personally or makes it possible for other parties to contact them directly. We share your information as follows:

3.1 Other Users.

We may disclose personal information to other people who use Our Site or Services if you choose to include personal information, such as yours photos and other content you post when you use the public features of Our Services, such as profile pages, blogs, forums and discussion groups.

3.2 Partners.

We provide location information to Our map providers without identifying you specifically for the purpose of enabling map functionality. Additionally, We may partner with other companies/organizations to provide promotions. If you choose to participate, the information you provide may be shared via Our API or otherwise to enable your participation and to allow the sponsor to contact you

3.3 Non-Affiliated Third Parties

We may share information about you with non-affiliated third parties whose products or services may be of interest to you. We will not share your information with these parties for their marketing purposes if you request that We do not do so. We may, engage in joint marketing activities with selected third parties and may share personal information with them

3.4 Social Media.

We, or Our partners, may share the contents of your user profile, including text, photos and/or display name on social media. If you choose to log in to your account with or through a social networking service, GoRock and that service may share certain information about you and your activities. Additionally, with your permission, We also may share information about your activities on Our Services with that social network's users.

3.5 Third Party Service Providers

From time to time, We employ other companies and individuals to perform specialized functions on Our behalf, such as analytics, secure credit card processing and email service providers. They may have access to personal information needed to perform these functions but will be contractually prohibited from using it for other purposes.

3.6 Exceptions.

We reserve the right to disclose your personal information if We are required to do so by law or We believe that such action is necessary including, without limitation:

  • To comply with a legal process, such as a search warrant, subpoena or court order, state or federal law;
  • To protect Our rights and/or property;
  • To investigate reports of visitors providing false or misleading information;
  • To protect against misuse or unauthorized use of Our Site and/or Services;
  • To prevent or investigate reports of suspected or actual illegal activity; or
  • During emergencies, such as when We believe someone's physical safety is at risk.

3.7 Business Transfers.

We reserve the right to transfer any information We have about you in the event We sell, merge with another company or transfer all of or a portion of Our assets (including in the event of a reorganization, dissolution or liquidation).


4.1 Security Measures.

GoRock has implemented security measures to protect against the loss, misuse, and alteration of your personal information. We protect your account information through the use of a password. To protect the confidentiality of your information you MUST keep your password confidential and not disclose it to any other person. We also work to protect the security of your credit card information during transmission through the use of third party payment processors using Secure Sockets Layer (SSL) software, which encrypts the information you input. We only provide access to your personal information to Our employees and/or third party service providers or partners who have a need to know in order to perform their obligations.

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Therefore, while We follow accepted industry standards and implement reasonable security practices to protect personal information, We cannot guarantee its absolute security.

4.2 Retention.

We will keep your personal information for as long as it remains necessary for the identified purpose or as required by law, which may extend beyond the termination of Our relationship with. Upon termination we will remove your account and PI from the Site within ninety (90) days but will maintain any content you uploaded as set forth herein. You hereby grant to GoRock a perpetual, non-exclusive, fully paid-up, and royalty-free license to use, display, modify, make derivative works of, obfuscate, de-identify, encode, translate, copy, transmit, or sublicense your PI (including any and all content that you upload to the Site) throughout the universe to provide the Site and for Our own advertisement, commercial, research, and quality improvement purposes. All retained personal information will remain subject to the terms of this Privacy Policy.


You can always choose not to provide personal information, even though it may be needed to use Our Services.

You may opt-in to receive marketing communications from un-affiliated third parties and can unsubscribe from any other emails your receive from if you do not want to receive Our newsletter or marketing communications from us, you can click the "unsubscribe" link at the bottom of the email you receive. This will not affect Our ability to send you communications regarding your account.

If you do not want to receive emails from us about activities related to your rock or a rock you select to track, simply log into your account and set the notification preferences.


Access "Account Settings" to change or delete information yourself. If you need help or have questions about changing or deleting the information We have collected, please email us or write to us at GoRock LLC., Attn: Corporate Counsel, P.O. Box 24305, Cleveland, Ohio 44124 or email us directly at [email protected] To ensure that We can continue to provide the Services, perform security functions (for example, authenticating your identity), and keep your Account available, you are precluded from deleting certain PI, device information, and usage information.


You may terminate your account at any time. When you request to terminate your account, your Profile (including your usage history) will be deleted from the Site and servers. Notwithstanding the foregoing, We reserve the right to retain some or all of your Personal Information if, in Our sole discretion, We determine that it is reasonably necessary to comply with applicable law, meet Our legal obligations, comply with regulatory requirements, resolve disputes between users, prevent fraud and abuse, or enforce this Privacy Policy and the Terms of Service. Furthermore, We reserve the right to continue to use de-identified versions of your Personal Information after you terminate your account.


This Site is intended for a general audience. We do not knowingly collect personal information from children under 13 on Our Site. If We learn that personal information of someone less than 13-years-of-age has been collected through the Site, then We will take the appropriate steps to delete this information. If you are a parent or guardian and discover that your minor child has obtained an account without your consent, then you may alert us via email at [email protected] and We will delete that child's personal information from Our records.


This Site is offered in many different countries. Please be aware that any information you provide to us or that We obtain as a result of your use of the Site may be processed and transferred to countries other than the country in which you are a resident, including to the United States. The information may be maintained or accessed in servers or files located in the United States under United States privacy laws. If you do not consent to having your information processed or stored in the United States or in another country that is not your own, please do not submit it. The privacy and data protection laws in other countries, including the United States, may not be equivalent to the laws in your country of residence. By using the Site and/or by providing us with your information, you consent to this collection, transfer, storage, and processing of information to and in the United States or another country that is not your country of residence.


California law permits users who are California residents to request certain information regarding disclosure of their personal information to third parties for direct marketing purposes. To make such a request, please send us an email at [email protected] specifying that you seek your "California Customer Choice Notice."  Please allow thirty days for a response.


When We receive formal written complaints alleging Privacy Policy violations, We will contact the person who made the complaint to follow up and review compliance with this Privacy Policy.


Websites that link to or from Our Site may collect personal information about you, including any social networking sites to which you choose to link your account. This Privacy Policy does not apply to, and cannot control the activities of, those other sites please read the privacy policies provided by those sites.


GoRock is a member of the Amazon Associates Program, which means we make it easy for you to discover the wonderful painting supplies we’re featuring in our posts and videos. We may include links in our posts that can be defined as “affiliate links”, which help keep our site running. This means that GoRock may receive a small commission (at no cost to you) if you purchase a product through the links provided to you. You will not pay more for a product by clicking on one of these links. And, GoRock only includes links for products that we have personally tried and recommend.


If you have any questions or comments regarding the Site and/or Our Privacy Policy please send an e-mail to Customer Support at mail to: [email protected], or call 440-606-6452 or write to Customer Support, P.O. Box 24305, Cleveland, Ohio 44124.

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